Trade shows give people a chance to present their company’s products and services, to get acquainted with potential partners and to create a good first impression on the potential customers. An actual component of the trade show experience that requires remarkable untidelization is the exhibit handouts. Of many choices available in the market, using customized keychains as promotional gifts seem to be most appropriate. This article focuses on why and how custom keychains are the perfect tradeshow giveaways This includes several classifications of kinds of keychains and some important notes about how to make the most out of this item.
Table of Contents
1. The Importance of Tradeshow Giveaways
As a brief background before delving into why custom keychains are a preferred promotional item, it remains necessary to explain the purpose of emitting giveaways at trade shows. Promotional items serve several purposes:
- Brand Awareness: Lastly, giveaways help to bring your company to the forefront of the attendees’ minds.
- Engagement: They help bring in prospects to your stand, which promotes interaction, knowledge and discussions of your offerings.
- Lead Generation: Promotional products of good quality will encourage people to give you their contact information for use after the event.
Custom keychains do exactly that and more, making the promotional item an excellent representation of added value to potential clients.
2. Benefits of Custom Keychains
2.1. Practicality
Originally it is a functional item, because keychains are used to hold keys. Everybody carries them with keys, therefore such items are of great benefit that people will always have with them after the trade show. Custom keychains are a non-consumer specific item as opposed to the kind of promotional gift item that would only appeal to a limited set of people.
2.2. Cost-Effective
Custom keychains are relatively cheap, hence a good solution for almost any company. They can be purchased in large quantities, which makes it easy to obtain them at more discounted rates. This affords the majority of the firms the opportunity to go for better designs at relatively cheap costs hence taking their own returns on investment to the next level.
2.3. Versatile Design Options
This is one of the most interesting aspects of designing a custom keychain – the freedom of choice on the design. Metal, plastic or rubber material can be used as keychains while they can be shaped or coloured to match the business brand. More to that, custom printing also provides a way to incorporate features such as logos, company taglines, and contacts for better brand identity.
2.4. Longevity
Distinctive shaped keychains are long-lasting and constructed to be given considerable use, therefore allowing your brand message to be communicated to a wider population base over a longer time. This way, compared to some of the other goods that are used for promotions and then promptly thrown away, the keychains are a constant reminder that people use every day.
2.5. Easy to Transport
Compared to other imprinted products, custom keychains are portable and weigh little, so they can be carried around to trade shows. This convenience means that businesses are able to bring enough quantities with the extra concern of space or where to get it from.
3. Types of Custom Keychains
3.1. Promotional Keychains
Trade promotional key chains consist of uncomplicated printing depicting a company’s logo or motto. They are cheap and offer a direct yet simple method of creating brand recognition.
3.2. Functional Keychains
A functional keychain possess iPhones, PDA, MP3, and other digital devices operate on similar technology and can hold a keychain with buttons that have additional tools like a miniature bottle opener or a mini flashlight or a multi-tool. These added features enhance the usability of the event, which makes them more effective to be used by attendees, since there is a high possibility that the extra options will be used during the event.
3.3. Custom Shape Keychains
Designing a keychain in a certain shape that is associated with your company or business field imprints one’s mind. For instance, a car seller may order spare car keyholders in forms of car models while an IT company may consider ordering key holders in the form of computers or mobile phones.
3.4. Eco-Friendly Keychains
Custom made keychains are also available with awareness about the environment and hence keychains made out of recycled material are quite common. They also remind people about your brand and give them a sense that you are an environmentally friendly company.
3.5. Light-Up Keychains
If you choose to put a light to your keychain it becomes more interesting and well, a little more fun to play with. Appropriate flash-light key chains can be very useful in attracting attention at business expos, making it a good recall item.
4. Tips for Maximizing the Effectiveness of Custom Keychains
4.1. Choose Quality Over Quantity
While there is nothing wrong with ordering a large number of inexpensive keychains, try to aim high. Keychains of high quality will most certainly be used constantly and in turn your brand continues to be seen.
4.2. Incorporate Your Brand Colors and Logo
Take care while designing the keychains to incorporate the company’s logo or brand into the design of the keychains. Not only does the keychain look nice and attractive with your brand colors and logo but everybody gets a quick idea about the brand too.
4.3. Add a Personal Touch
The keychains can also be customized with attendees’ names or an appropriate message to pass across. This personal touch can make the difference and help the targeted audience get into contact with the brand or company.
4.4. Promote Before the Event
Get your audience prepared before the event by actively advertising your sponsored keychain on your social media accounts as well as through newsletters. This can make people visit your booth more often and get eager to take your giveaways.
4.5. Make It Interactive
Perhaps you could consider using your keychains to set up an activity or game that would cut across with the keychains you are using as your giveaway item. For example, you might additionally use a booth activity that has to be completed with your keychain and the exhibition space; in order to win a bigger prize during the event.
5. Conclusion
Promotional keychains are thus one of the most effective weapons that any company with an interest in capturing the attention of other companies specifically at trade fairs can use. Being usable, inexpensive and customizable, they remain the best promotional item for any brand. Choosing excellent quality designs that depict the image and character of your brand and talking with the attendees effectively will effectively help incorporate your tradeshow effectively. Think about how custom keychains can be incorporated into your promotional mix and how they can help to develop closer, long-term relationships for your next event.
